Zimbabwe scores at Fitur, Spain

As the curtain comes down on the Spanish premier international travel show, Fitur, Zimbabwe has scored considerable number of benefits through interactions with tour operators and the general public.

Speaking in an interview at the Zimbabwe stand at Fitur, the Deputy Director General of Zimbabwe Parks and Wildlife Management Authority, Mr George Manyumwa expressed satisfaction with the level of business conducted at the show. “Our participation at Fitur has availed much in terms of business to our National Parks. We predict that there will be increase in traffic from the current about 560 000 visitors recorded in 2019. The Spanish market in particular and the global market we interfaced with has expressed keen interest in safari experiences. Our wildlife is indeed wild and our parks have managed to retain immense wilderness value to give visitors that thrilling wild experience.” he said.

The Permanent Secretary in the Ministry of Environment, Climate, Tourism and Hospitality Industry, Mr Munesu Munodawafa and Team Tourism interfacing with clients at the Zimbabwe stand


In the same vein, the Acting Chief Executive of the Zimbabwe Tourism Authority (ZTA) , Mr Givemore Chidzidzi has applauded Zimparks and three Spanish Tour Wholesalers for participating at the Zimbabwe Stand at the show. “Our industry has worked tremendously well in other markets but needs to also consider these growing markets such as Spain that are looking for alternative destinations to their traditional Latin American countries. The interest in Zimbabwe and in particular Safari and the Victoria Falls is amazing. Judging from the inquiries received and the look of things we will increase arrivals from this market and Latin America.” he remarked. “While we note that Zimbabwe is mainly sold as an add on destination or in multi country packages, there’s need for us to influence increased length of stay in that multiple destination approach.” he added.

Fitur not only benefited the country on the leisure or business travel front but also in terms of potential investment being attracted to Zimbabwe for sustainable development in the sector during Investour, an investment conference held on the sidelines of Fitur. Investour was attended by global tourism ministers including Zimbabwe’s head of delegation, Permanent Secretary in the Ministry of Environment, Climate, Tourism and Hospitality Industry, Mr Munesu Munodawafa.

Meanwhile the Zimbabwe Women in Tourism (ZIWIT) Secretary for SADC, Ms Catherine Masunda said “There has been an overwhelming response by the Spanish market towards our initiatives and there is need for government intervention to support the entire value chain so as to showcase our Arts and crafts, Cuisine and performing arts full throttle.” she said.

Zimbabwe received 13 528 tourists from Spain in the first nine months of 2019 up from 12 583 arrivals received during the same period in 2018 and an upward trend is projected to continue following Zimbabwe’s participation at travel shows such as Fitur and other marketing strategies.


Story by Nelly Nhauranwa in Madrid, Spain

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