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2004 Tourism Trends and Statistics

20042004 has been a difficult year characterised by significant changes to the macro-economic environment, providing numerous challenges for the business in the country. The tourism sector has been no exception in this challenging environment. However the industry kept on its toes by ever maintaining presence in the traditional and emerging tourist markets. Despite the challenges, the year 2004 has seen a number of developments in the tourism sector, which have kept the flag of hope higher for all players. These include the signing of the Approved Destination Status Memorandum of Understanding and the subsequent launch of the inaugural flight to China, the emerging market. The introduction of the Air Zimbabwe flight to Beijing makes Zimbabwe the second African country flying directly to this market.


2002 Tourism Trends and Statistics

Tourism in Zimbabwe had experienced a rapid growth since the country gained independence in 1980. During the decade 1989 – 1999, tourist arrivals grew at an average growth rate of 17.5% whilst tourism receipts increased at an average annual growth rate of 18% in US$ terms and 25% in Z$. However, the prevailing economic, social and political environment has seen the sector experiencing the worst performance since independence. The country has experienced 11% drop in tourist arrivals (1999 –2000) and 38% drop in receipts (US$) within the same period.


2007 Tourism Trends and Statistics

2007 has been a very significant year in terms of marketing our country. The tourism sector has been on the rise even in this challenging economic environment .This was mainly due to the marketing aggression that the Zimbabwe Tourism Authority employed. The ZTA received a lot of support from government and the Reserve Bank of Zimbabwe with additional funding and foreign currency which made it possible to achieve all the major goals for 2007. The market share for the overseas market remained constant at 9% in 2007 as compared to 9% in 2006.Europe contributed significantly to the overseas market arrivals in 2007.It is interesting to note that Europe contributed 50% of the overseas market which is an increase of 2% compared to 48% in 2006.Europe is followed by Asia and America with 19%. This indicates that the overseas market is becoming increasingly differential and diverse because of the emerging markets like Asia. This is good for Zimbabwe which can no longer afford to continue relying on traditional markets.


2006 Tourism Trends and Statistics

The performance of the sector in 2007 is likely to follow the global trends and surpass the 2006 performance. Annual tourist arrivals are expected to increase by 55% in 2007. The quarterly projections stand as follows; first and second Quarter 40%, third and fourth Quarter 45%

♦ The forecasts are based on the following assumptions;
♦ The 2007 will ride on good performance of 2006
♦ Role out of the marketing Strategy
♦ Waning negative publicity
♦ Improving visibility of Zimbabwe in international source markets


2005 Tourism Trends and Statistics

This release provides information on all arrivals into the country through various port entries. It also outlines how accommodation facilities in the country are being utilized by both local and foreign visitors. Receipts of the tourism industry are also a component of this report and show how much the industry has generated in terms of foreign

Tourist Arrivals
The year 2005 was again a challenging one for the tourism industry having registered a 16% decrease in arrivals compared to the year 2004.


2013 Tourism Trends and Statistics

According to the the IMF’s World Economic Outlook (WEO) report,  the global economy grew by 2.9 percent in 2013—below the 3.2 percent recorded in 2012—and is expected to rise to 3.6 percent in 2014.  Much of the escalation in growth is expected to be driven by advanced economies. Growth in major emerging markets, although still strong, is expected to be weaker than the IMF’s forecast in its July 2013 WEO Update. This is partly due to a natural cooling in growth following the stimulus-driven surge in activity after the Great Recession. 

Indeed, these growth transitions, combined with an approaching turning point in U.S. monetary policy, have led to new challenges and risks. In particular, long-term interest rates in the United States and many other economies have increased more than expected. In the United States, growth is expected to rise from 1½ percent this year to 2½ percent in 2014 driven by continued strength in private demand, which is supported by a recovering housing market and rising household wealth.
In the Eurozone, policy actions have reduced major risks and stabilized financial conditions. The region is expected to gradually pull out of recession, with growth reaching 1 percent in 2014.

Overall, growth in emerging markets and developing economies is expected to remain strong at 4,5 –5 percent in 2013–14. Commodity prices will continue to boost growth in many low-income countries, including those in sub-Saharan Africa. But economies in the Middle East and North Africa, Afghanistan, and Pakistan region will continue to struggle with difficult economic and political transitions.


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