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2012 Tourism Trends and Statistics

2012Zimbabwe recorded a 26% decline in tourist arrivals in 2012 having fallen from 2 423 280 to 1 794 230. This decline is however contrary to the current global tourist arrival trends which have grown though marginally by 4%. It should be noted that although there was a general decline in all markets, the arrivals were strongly pulled down by Mainland Africa which fell by a total of 479 397 arrivals.








2011 Tourism Trends and Statistics

Zimbabwe’s economy is estimated to have grown by 9.3% in 2011 with a slight increase projected to take it to 9.4% in 2012. The 2011 growth was against a backdrop of positive performance in sectors such as agriculture, mining, tourism, finance, and energy. According to the budgetary statement, the mining and agricultural sectors greatly benefited from firm international commodity prices in the year 2011.


2010 Tourism Trends and Statistics

2010In line with the trends in global tourist arrival, Zimbabwe recorded a 11% increase in tourist arrivals in 2010. The effects of the 2010 World Cup in June 2010 contributed to the increase in tourist arrivals to certain extend. The market share for the overseas market stood at 10% in 2010. Europe contributed significantly to the overseas market arrivals in 2010 having contributed 39% of the overseas market despite having a 50% decline in tourist arrivals. The Americas has the second largest overseas market share (28%) after Europe.


2009 Tourism Trends and Statistics

Despite the general decline in global tourist arrivals, Zimbabwe recorded a 3% increase in tourist arrivals in 2009. The effects of the all-inclusive government which was formed in February 2009 and the lifting of travel warnings against Zimbabwe by some of the country’s major source markets such as Japan, USA and Germany contributed to the increase in tourist arrivals to certain extend. The market share for the overseas market stood at 17% in 2009. Europe contributed significantly to the overseas market arrivals in 2009 having contributed 46% of the overseas market with an increase of 44% in tourist arrivals. Asia has the second largest overseas market share (23%) after Europe.


2008 Tourism Trends and Statistics

2008The year 2008 recorded a 22% decline in tourist arrivals. The adverse performance was partly due to harsh media reports citing political violence in the country, especially after the March Harmonized Elections and also the cholera outbreak in the country during the second half of the year. To an extent the global financial crisis also affected the overseas market. Arrivals from the overseas market increased by 11% form 215 380 in 2007 to 223 427 in 2008. This was mainly driven by the growth in arrivals from the Americas (9%), Asia (11%) and Oceania (9%). There was, however, a drop in tourist arrivals from Europe (1%) and the Middle East (10%).


2003 Tourism Trends and Statistics

Today, the tourism sector has become an important source of revenue for many countries and Zimbabwe is not an exception. The government recognises this and is determined to make tourism one of the important pillars in the overall economic development of the country. This is evident by the Z$ 20 billion given to Civil Aviation Authority (CAAZ) to revamp the international airports, the Z$ 2.2 billion given to the developments within the Gonarezhou (GLTP transfrontier Park) and the opening of tourist offices in the new emerging markets mainly China, France and Malaysia among other initiatives. In 2003, a total of 2 256 205 visitors visited Zimbabwe compared to 2 041 202 in 2002. This figure surpasses the 1999 arrivals when tourism was at its best. Of the total arrivals, 14% were from overseas markets. Key markets for Zimbabwe remained as UK, Germany, USA and South Africa. The growth of the European market by 13% surpassing the growth of the African market (10%) was very positive in light of the negative publicity the country has been receiving in this market. However, arrivals from UK, America and Australia continued declining as the hostility between these countries and Zimbabwe continue.


2000 Tourism Trends and Statistics

Tourism is the world’s fastest growing industry with no signs of slowing down in the 21 Century. International tourism is the world ‘s largest export earner and an important factor in the balance of payment of many countries. On the employment front, tourism is an important Job creator providing employment to an estimated 100million people worldwide. The vast majority of tourism jobs are in smaller or medium sized, family owned enterprises. Job creation in tourism is growing 1.5 times faster than any other industrial sector.



2001 Tourism Trends and Statistics

Tourism has experienced rapid growth since the country gained independence in 1980. During the decade 1989 – 1999, tourist arrivals grew at an average growth rate of 17.5% whilst tourism receipts increased at an average annual growth rate of 18% in US$ terms and 25% in Z$. However, the prevailing economic, social and political environment has seen the sector experiencing the worst performance since independence. The country has experienced 11% drop in tourist arrivals (1999 –2000) and 38% drop in receipts (US$) within the same period.


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