In line with the trends in global tourist arrival, Zimbabwe recorded a 11% increase in tourist arrivals in 2010. The effects of the 2010 World Cup in June 2010 contributed to the increase in tourist arrivals to certain extend. The market share for the overseas market stood at 10% in 2010. Europe contributed significantly to the overseas market arrivals in 2010 having contributed 39% of the overseas market despite having a 50% decline in tourist arrivals. The Americas has the second largest overseas market share (28%) after Europe.