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Tourism Trends & Statistics

2009 Tourism Trends and Statistics

Despite the general decline in global tourist arrivals, Zimbabwe recorded a 3% increase in tourist arrivals in 2009. The effects of the all-inclusive government which was formed in February 2009 and the lifting of travel warnings against Zimbabwe by some of the country’s major source markets such as Japan, USA and Germany contributed to the increase in tourist arrivals to certain extend. The market share for the overseas market stood at 17% in 2009. Europe contributed significantly to the overseas market arrivals in 2009 having contributed 46% of the overseas market with an increase of 44% in tourist arrivals. Asia has the second largest overseas market share (23%) after Europe.