Today, the tourism sector has become an important source of revenue for many countries and Zimbabwe is not an exception. The government recognises this and is determined to make tourism one of the important pillars in the overall economic development of the country. This is evident by the Z$ 20 billion given to Civil Aviation Authority (CAAZ) to revamp the international airports, the Z$ 2.2 billion given to the developments within the Gonarezhou (GLTP transfrontier Park) and the opening of tourist offices in the new emerging markets mainly China, France and Malaysia among other initiatives. In 2003, a total of 2 256 205 visitors visited Zimbabwe compared to 2 041 202 in 2002. This figure surpasses the 1999 arrivals when tourism was at its best. Of the total arrivals, 14% were from overseas markets. Key markets for Zimbabwe remained as UK, Germany, USA and South Africa. The growth of the European market by 13% surpassing the growth of the African market (10%) was very positive in light of the negative publicity the country has been receiving in this market. However, arrivals from UK, America and Australia continued declining as the hostility between these countries and Zimbabwe continue.