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A’Sambeni means “Let’s Travel” in the Zulu/Ndebele language. It is an invitation to set off on a leisurely mission together – an offer of sunshine, good companionship, and adventure. Serving Exhibitors: African Tour,

Travel and Transport operators, and specialist suppliers to the tourism industry. Benefiting Visitors: Regional & International Travel wholesalers and agents, consumers of business and of holiday travel.

A’Sambeni is a tourism showcase for sub-Saharan Africa: it is a country-neutral exhibition, not tied to any specific national tourist association. A’sambeni is a full-scale, regional, info-rich tourism exhibition held in Zimbabwe which accommodates large and small operators and includes specialised suppliers to the tourism industry. The emphasis is on Adventure, Cultural and Eco-tourism.

Its location in Bulawayo, Zimbabwe, places the expo physically in the centre of the region. The venue is accommodated within the Zimbabwe International Exhibition centre – an extensive, permanent, purpose-built exhibition centre with a full-time specialist staff and plenty of room for expansion in future years. A’Sambeni is a separate exhibition within ZITF situated in Hall 3.
Why Participate?

Southern Africa’s tourism facilities have experienced phenomenal growth in the last few years. The region is increasingly seen, and requested as a circuit covering multiple countries. This is true as much for the business travellers as the holidaymaker. The national exhibitors at A’Sambeni will not only showcase attractions in their own countries, but provide information on the inter-country routing possibilities for a huge variety of travel customers.

A’Sambeni Africa will be held on 22 – 26 April 2014, at the same time as the Zimbabwe International Trade Fair. The timing of the exhibition will enable overseas and regional delegates to co-ordinate their trips to A’Sambeni and the South African exhibition, Indaba.

Business Days: 22 – 24 April 2014
(No persons under the age of 18 admitted on Business Days)
Public Days: 25 – 26 April 2014
N.B. Spot sales permitted in all areas on last day of ZITF (Saturday 26 April 2014)
Opening Times: 9.00am – 5.00pm daily
Category Grouping

1) Venues
Any company or organisation offering bed-nights: Hotels, Safari Lodges & Camps, Private Estates, Motels, National Parks, Resorts e.g. hot springs, guest houses, bed & breakfasts, caravan and camping parks.

2) Activities
Tour operators, overlander companies, adventure companies (hiking, climbing, bungee, kayaking, sailing, flying, hot air ballooning, riding, potholing); specialised interest operators – e.g. birding, angling etc., art dealers, music/theatre groups, craft workshops.

3) Facilities
Travel agents, consultants, transport owners & operators (air, train, coach, car hire), forex bureaux, customs & immigration,  publications e.g. travel guides & magazines, websites.  Publicity Associations and National Tourist Authorities from neighbouring states.

4) Products & Services
Equipment and goods used in the tourism industry: everything from mosquito repellent to camping equipment, telecomms, software. Leisure-specific vehicles such as caravans, trailers, jet-ski, hang-glider, safari vehicles. Specialist suppliers e.g. catering, furniture, plants, decorators, landscapers, insurance and security firms, specialist construction sector e.g. thatching, gazebos, pools, fencing.

Exhibitors List for 2013 is available on request.

Last modified onTuesday, 29 April 2014 11:58
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