Alpha Media Holdings (AMH) yesterday launched a media campaign to promote the United Nations World Tourism Organisation (UNWTO) general assembly set for next month. AMH are the publishers of NewsDay, Southern Eye, Zimbabwe Independent and The Standard. The media campaign will run under the theme It’s our time – showcasing Zimbabwe’s Seven Wonders ahead of the general assembly slated for August 24-29.
AMH commercial director Rita Chinyoka said the UNWTO general assembly presented a unique opportunity to showcase the country’s seven wonders and the ability of Zimbabweans to come together to host a spectacular and memorable event.
Chinyoka said the opportunity to host the event would probably never come again in a lifetime. “AMH believes that this event is bigger than all of us and is non-partisan. Therefore, AMH has decided to fully support this event as a responsible corporate citizen and will, during the next coming weeks, publish information in all its publications to ensure all Zimbabweans understand the significance of this event and the amazing opportunity it presents,” said Chinyoka.
The group, said Chinyoka, would also host two AMH conversations in Harare and Victoria Falls to promote the event. Forty brand ambassadors to showcase and publicise the UNWTO work and its impact on tourism in Zimbabwe and Africa have also been appointed. Some of the ambassadors include Oliver Mtukudzi, Shingi Munyeza, Ozias Bvute, Douglas Mboweni, Peter Ndlovu and Tawanda Nyambirai.