Voted best climate destination in 2010 by the International Leisure magazine in 2011 and scooped the European Council on Tourism and Trade Best Destination Award in 2014, Zimbabwe is on an amazing bounce back in terms of its tourism offering.

After successfully rebranding the destination to “Zimbabwe, A World of Wonders” in 2010 and activating the brand in various source markets, Zimbabwe has already recorded an upward trend in tourist receipts and arrivals.

The “Zimbabwe, A World of Wonders” brand is anchored by seven unique pillars that are key markers in positioning Zimbabwe as Africa’s prime tourism destination.

Wonderful People and Culture

The people of Zimbabwe are a wonder characterized by the warmth and friendliness embedded in their being. Their vibrant culture exudes lasting and fond memories of a taste of Zimbabwe. Religion is a major attribute to the Zimbabwean culture, influencing the arts especially music and dance. Traditional diets are starch based and are accompanied by a diversity of rich and natural vegetable and meat relishes.

Rich History and Heritage

The rich ancient and modern history of Zimbabwe is preserved in various store houses, especially museums, which are scattered all over the country. Better still; a heritage that has been preserved over centuries in over 2000 accessible rock art caves and sites can be explored to totally absorb the meaning of being Zimbabwean.

Great Zimbabwe, The Grand Medieval Palace

The majestic medieval “Stone City” palace; – the Great Zimbabwe stands out as the grandest of all extraordinary reminants of civilizations by-gone and are a Unesco World Heritage Site. The Great Zimbabwe palace is the second biggest man-made stone structure in Africa after the Egyptian Pyramids.

The Majestic Victoria Falls

Victoria Falls, which is arguably the most astonishing natural wonder of the “Seven Wonders of the World”, is a must visit destination for the modern tourist. Victoria Falls has been unanimously branded “The Unchallenged Adventure Capital of Africa” and has over 50 registered activities for tourist consumption both adrenalin driven and subtle. There are splendid and luxuriant hotels abound in the Victoria Falls, some of which have been repeatedly listed among the world’s best hotels.

The grandeur and magnificence of the Victoria Falls is one of the wonders of Zimbabwe and it is complemented by six other amazing attributes only Zimbabwe can offer.

Pristine Wildlife and Nature

The pristine wildlife and nature complete the wonderful experience of Zimbabwe. Hwange National Park is one of the leading game reserves of the world, being home to over 1,000 species of animals and over 400 bird species, Gonarezhou National Park and many others house the famous big five; lion, elephant, buffalo, rhino and leopard. Zimbabwe is one of the countries if not the only one that have set aside more than a quarter of its surface area for the conservation of flora and fauna.

The Mystique of the Eastern Highlands

The Eastern Highlands of Zimbabwe possess some of the most intriguing landscapes the human eye can ever behold. Nyanga’s temperate climate and its hauntingly beautiful scenery, as seen from the World’s View, the Leopard Rock, Vumba Mountains and numerous other places simply make the Eastern Highlands unforgettable. The Eastern Highlands mark the peak of Zimbabwe with the highest point being the Mount Nyangani.

The Eastern Highlands abound with not only scenic views, such as the magnificent series of cascading Nyangombe Falls, or the highest waterfall in Zimbabwe being the two-tier Mtarazi Falls, or the Vumba Mountain overlooking Mozambique, but it also has some of the finest hotels in the country, world class golf ranges, abundant deciduous fruits, spans of plains and game offering.

The Mythical Lake Kariba and the Mighty Zambezi

The phenomenal and mythical Kariba, one of the world’s largest man-made lakes, bears a legend of the Nyaminyami river god, who was said to be the protector of the lake. Maybe that is why there can never be any better sunset cruise the world over than that experienced on the Zambezi – one of the greatest rivers of Africa.

Watching the spectacular African sunset on the water-front, or game viewing from the famous house-boats will sure leave an ineradicable mark. The “Mighty Zambezi” is Africa’s fourth largest river. It passes through six countries and happens to be Africa’s only major river to flow east into the Indian Ocean. Tourists that feel the need for an adrenalin burst should never miss an opportunity to try out the extreme activities available on the wild Zambezi River. Popular activities include the famous white water rafting, kayaking, and canoe trips.

Mana Pools National Park is synonymous with the Zambezi River, elephants, lions, remoteness and wilderness. This unique park is a World Heritage Site based on its wildness and beauty, together with the wide range of large mammals, over 350 bird species and aquatic wildlife. Mana Pools is one of Zimbabwe’s most popular parks, and it is easy to see why it falls into this profile. The park has one of the world’s wildest and preserved natural ecological areas and was rated as the 5th Best Park in Africa by Getaway magazine (September 2003).

Zimbabwe is amazingly endowed with natural beauty and possesses a great depth and diversity of cultural, history and heritage. – TradeArabia News Service