Zimbabwe received the best destination for adventure Award during the ongoing International Tourism Bourse taking place in Berlin Germany from 09-13 March 2016. The Award among other aspects recognizes Zimbabwe’s strides in promoting the destination to the world markets and more so its adventure appeal to the Pacific and Asian markets. The Award was presented to the Minister of Tourism and Hospitality Industry; Honorable Dr. Engineer Walter Mzembi at an award ceremony officiated by the UNWTO Secretary General Dr. Talib Rifai on the sidelines of ITB 2016. Speaking after receiving the Award the minister, Dr. Eng. Walter Mzembi was upbeat that the award will help in consolidating Zimbabwe Tourism Authority’s destination promotion efforts and strategies already under implementation to attract more tourists from the Pacific and Asian markets. Bestowing of this achiever tourism destination status by PATWA affirms the evident interest in the country’s tourism offering as witnessed during the ITB tourism fair. This award nonetheless distinguishes the country’s tourism vibrancy despite the challenges the industry continues to face in adequately executing destination promotion initiatives in various markets around the world. The award comes at time the Ministry of Tourism and Hospitality Industry is championing an all -encompassing national brand so as to fully realize the country’s tourism, investment and trade potential.
The Pacific Area Travel Writers Association (PATWA) is a professional organization of travel writers which was founded in 1998, in Colombo, Sri Lanka with India as its base. PATWA continue to pursue its founding philosophy of being a catalyst of responsible tourism development as it grows the travel and tourism industry in the Asia Pacific region. PATWA works with both the public and private sectors in supporting sustainable growth and improve the quality of travel and tourism.
Moreover it adheres to the fundamental principles of the United Nations Educational, Scientific and Cultural Organization (UNESCO), the United Nations (UN), and the World Tourism Organization (UNWTO) in all its business processes.
For those wishing to conduct interviews with the Authority or Industry players during the Exhibition (09-13 March only), feel free to contact:
Beichtmann Colleta (Zimbabwe Tourist Office, Germany): +49-176-565 058 91 and + 49-160-757 69 55 (she will facilitate the interviews for you)
b) WhatsApp Number: +49-152-192 250 73 (WhatsApp only)
Locally contact: Shuvai Murumbi ——————————–