1.1 OUR CORE PURPOSE
To develop, manage and market Zimbabwe as a tourist destination as mandated by the Tourism Act 1996, Chapter 14:20.
To be a leading National Tourism Organisation in Africa by 2015
To serve the interests of the tourism industry through effective and efficient utilization of our resources for the benefit of the national economy
OUR CORE VALUES
We will fulfill our mission guided by the following values:
2. Results Driven
5. Service Culture
When we achieve our vision, the Zimbabwe Tourism Authority will be known as a dynamic organization that changed the face of tourism in the country and promoted Zimbabwe globally as a paragon of sustainable tourism development. Tourism will be the biggest contributor to national economic development.